KNOW YOUR TARGET AUDIENCE
At i360, the data — not assumptions — drives our predictive models. Utilizing cutting-edge techniques and hundreds of dynamic variables, i360’s predictive modeling provides unprecedented insight into voter behavior, empowering clients to target audiences with unmatched precision.
Why is predictive modeling important?
Predictive Modeling is an essential tool for any data-driven effort. Using modeling, you can easily identify your target audience on any number of issues – from political ideology to parental involvement in K-12 schools.
READY-TO-USE
Don't waste a second
i360’s national models are integrated into the i360 Portal, allowing our clients to access them instantly and define highly customized audiences.
- Select model scores from a range of 0-100 for ultimate flexibility
- Combine model scores with other variables like demographics and vote history
- Cross models to identify niche audiences like ticket splitters
WINNING MADE EASIER
The i360 Difference
Accurate
i360 models outperform similar models built by competitors in validation tests.
Fast
National models are available for use immediately compared to weeks or months required by competitors.
Accessible
We’ve designed our plans to be flexible, making quality predictive modeling available to campaigns and organizations of all sizes.
Trusted
From presidential campaigns to the most targeted US Senate races to mayoral campaigns, i360’s models are trusted across the country.
”i360’s ability to identify and target Ohio voters and accurately predict their leanings on hyper-local, timely issues was the difference in our ability to win over voters by showing we cared about the same things they did.
Corry BlissCampaign Manager, Portman for Senate
6.1 million
voter contacts
21 point
margin of victory
i360 National Models
Affinity
Activist
Tax & Spending
Cord Cutter
AB/EV Preference
Immigration Level
Foreign Intervention
Voting Propensity
Primary Propensity
Gun Control
Capitalism
Crime
Free Trade
Healthcare
Presidential Ballot
Presidential Approval
Donor
School Choice
Minimum Wage
Climate Change
Energy
Trump Favorability
Life
Parental K12 Involvement
Right to Work
Border Concern
CUSTOM MODELING
We give you a competitive advantage
Have something more specific in mind that our existing models don’t address? We work with campaigns and organizations all the time to develop models that answer the questions most important to them.
From the start, our team will work with you to ensure we acquire the most useful data from a representative sample to train and validate every model. And, we provide 100% transparency along the way, supplying detailed validation reporting, showing accuracy by quartile and decile, and giving you confidence in the performance of each predictive model.
