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i360 Predictive Model Definitions

Political Affinity

Low Score Answer: Democratic candidate
High Score Answer: Republican candidate

Voting Propensity

Low Score Answer: Does not vote often
High Score Answer: Votes often

Presidential Approval

Low Score Answer: Approve
High Score Answer: Disapprove

Trump Favorability

Low Score Answer: Unfavorable
High Score Answer: Favorable

Tax and Spend

Low Score Answer: More government services, even if that means higher taxes
High Score Answer: Fewer government services in order to reduce taxes

Parental K12 Involvement

Low Score Answer:
Teachers and education professionals are the most knowledgeable and best equipped to decide what should be taught in the classroom. If parents object to teachers’ lesson plans, they are free to enroll their student in private school or to homeschool them.
High Score Answer:
Parents should be able to be directly involved in their students’ K12 public school education. Teachers should keep parents informed about what will be taught in the classroom and parents should be able to opt their children out of particular lessons or request alternative instruction.

Donor

Low Score Answer: [did not select]
High Score Answer: Donated money to a political candidate, political party, or other political cause

Life

Low Score Answer: Abortion is legal under any circumstance
High Score Answer: Abortion is legal in no circumstances

Presidential Ballot

Low Score Answer: Joe Biden
High Score Answer: Donald Trump

Crime

Low Score Answer: Policing is too tough
High Score Answer: Policing is not tough enough

ABEV Preference

Low Score Answer: Voting in person on election day
High Score Answer: Voting by mail OR In person before the election

Healthcare

Low Score Answer: Prefers a government-run healthcare system
High Score Answer: Prefers a system based mostly on private health insurance

Border Concern

Low Score Answer: Current border situation is not a problem
High Score Answer: Current border situation is a crisis

Gun Control

Low Score Answer: Supports Gun Control
High Score Answer: Opposes Gun Control

Free Trade

Low Score Answer: Bad thing
High Score Answer: Good thing

Right to Work

Low Score Answer:
Right-to-work laws are bad policy, because they limit the ability of labor unions to raise money and recruit members
High Score Answer:
Right-to-work laws are good policy, because they state that an employee cannot be forced to join or pay dues to a union as a condition of their employment

Climate Change

Low Score Answer:
The federal government should invest in transitioning the country from fossil fuels to clean, renewable energy – even though such investments would likely cost trillions of dollars.
High Score Answer:
The government should not spend trillions of dollars on investments in renewable energy. Clean energy will become more popular on its own as the technology develops and the price decreases.

Capitalism

Low Score Answer: Prefer to live in a socialist country
High Score Answer: Prefer to live in a capitalist country

School Choice

Low Score Answer: Oppose
High Score Answer: Support

Immigration Level

Low Score Answer:
America’s openness to people from all over the world is essential to who we are as a nation
High Score Answer:
If America is too open to people from all over the world, we risk losing our identity as a nation

Energy

Low Score Answer:
The government’s number one priority should be to protect the environment even if that could mean risks to jobs and economic growth
High Score Answer:
The government’s number one priority should be jobs and economic growth, even if that could mean risks to the environment

Foreign Intervention

Low Score Answer:
It’s best for the future of our country to be active in world affairs
High Score Answer:
We should pay less attention to problems overseas and concentrate on problems here at home

Cord Cutter

Low Score Answer:
01) A cable or satellite subscription
02) A digital antenna
High Score Answer:
03) A streaming live television service (YouTube TV, Sling, Philo, FuboTV, Hulu + Live TV, DIRECTV Stream, etc.)
04) A streaming non-live service (Netflix, Amazon Prime Video, Hulu, HBO Max, Disney+, Peacock, Apple TV+, Paramount+, etc.)

Activist

Low Score Answer: [did not select]
High Score Answer:
01) Volunteered for a political candidate, political party, or other political cause
02) Been employed by a political candidate, political party, political organization, or elected official
03) Written a letter to the editor, editorial, or other opinion piece
04) Signed an online petition
05) Participated in a political protest, rally, or march
06) Talked to friends, family, or neighbors about political issues
07) Run for elected office

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