NEWS

IN THE SPOTLIGHT

One person, one algorithm, one vote: Campaigns are doing more with data…

Campaigns can download voter data from i360, add to it and manipulate it to create their own predictions for specific races. Republican campaigns and advocacy groups nationwide use i360, including Americans for Prosperity and the Republican Governors Association. Gov. Scott Walker’s gubernatorial and recall campaigns also contracted with the firm, along with Johnson and Republican
Read More

Pandora Partners with i360 to Expand Targeting

Campaigns are giving Internet radio providers an earlier look this cycle as companies like Pandora have expanded their ad offerings and are unveiling new data partnerships. To improve its digital ad targeting, Pandora recently partnered with GOP data provider i360 and is now searching out other firms to help grow its segment offerings, according to
Read More

‘Slicing and dicing’: How some U.S. firms could win big in 2016 elections

NEW YORK By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms – mostly small, partisan and based in Washington and surrounding suburbs – have grown in sophistication
Read More

DirecTV, Dish Network to vie for political cash with customized ads

Satellite TV giants DirecTV and Dish Network are looking for a landslide this fall — in political dollars. For the first time, satellite broadcasters will be jockeying with other media outlets for a share of political spending that could top $3 billion this year. They’ve historically been shut out of the avalanche of campaign cash
Read More

How Far Can Political Technology Reach?

If you are a living, breathing, voting-age American, the political analytics firm i360 says it has your number. Its database contains more than 250 million individual profiles, basically one for every adult in the country, each of which is scored on a 100-point scale. Zero represents the most partisan Democrat, and 100 the most partisan
Read More