Start Early, Win Big: How Portman Won Ohio

Right out of the gate, the Portman campaign knew it was going to be an uphill battle to victory with the first 2015 polls showing Portman a full 9 points behind opponent, former OH Governor, Ted Strickland. Being a former governor and often in the media spotlight, Strickland had high name recognition and with Ohio
Read More

One person, one algorithm, one vote: Campaigns are doing more with data…

Campaigns can download voter data from i360, add to it and manipulate it to create their own predictions for specific races. Republican campaigns and advocacy groups nationwide use i360, including Americans for Prosperity and the Republican Governors Association. Gov. Scott Walker’s gubernatorial and recall campaigns also contracted with the firm, along with Johnson and Republican
Read More

Case Study: Securing the VA House

2015 was what they call an “off-off” election year in Virginia; a year in which there are no Federal or statewide elections, yet all 100 seats in the House of Delegates and 40 seats in the State Senate are on the ballot. Historically in a 4-year election cycle, the off-off years result in the lowest
Read More

Pandora Partners with i360 to Expand Targeting

Campaigns are giving Internet radio providers an earlier look this cycle as companies like Pandora have expanded their ad offerings and are unveiling new data partnerships. To improve its digital ad targeting, Pandora recently partnered with GOP data provider i360 and is now searching out other firms to help grow its segment offerings, according to
Read More

Case Study: Electing Senator Dan Sullivan

In the most expensive race per-capita in the nation, Republican Dan Sullivan sought to unseat incumbent Democratic Senator Mark Begich in the midterm election of 2014. To get there, the campaign had two challenging races ahead of them. First, they must win the competitive three-way primary against the popular Lt. Governor and the 2010 GOP
Read More

‘Slicing and dicing’: How some U.S. firms could win big in 2016 elections

NEW YORK By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms – mostly small, partisan and based in Washington and surrounding suburbs – have grown in sophistication
Read More