ONE AUDIENCE, ANY SCREEN
i360’s online and offline data communicate to ensure that your digital targeting is always up to date with the latest data – even as political and personal characteristics change. We work with industry-leading match services to onboard and anonymize, at the individual level, more than 70 political, issue and lifestyle segments for display and video targeting so that you can target the same voters you target offline, online. And we invest in keeping those segments updated constantly. This means you can serve meaningful content to responsive audiences. We make these segments available across all of the major DMP and DSP solutions, networks and exchanges.
i360 has partnered with ad networks, exchanges, DSPs and social networks to integrate our data seamlessly into the platforms you use most. Whether you’re running a video, display or social campaign, you can access our 70+ segments for a highly refined and accurate targeting strategy. In addition, we have made it easy to combine our segments, at no additional cost – allowing you to efficiently reach only the most valuable targets for your campaign. Don’t see what you’re looking for? We’re adding to the list all the time! Contact us today with specific requests.
For a full list of our pre-matched segments, download our data dictionary.
MOBILE ID, DIRECT MATCHING, DEVICE GRAPHING
GOING BEYOND THE COOKIE
It’s no secret that cookie targeting is no longer a sufficient targeting tactic on it’s own. While it does enable you to reach a consistent audience through your offline and online outreach, it’s scale is limited by match rates and expiring IDs. And on top of that, the difficulty of matching cookies across screens presents another challenge.
That’s why i360 is taking advantage of the latest technologies in the digital space including mobile ID matching, direct-to-partner matching, and device graphing.See More
MOBILE ID MATCHING
i360 has partnered with a number of mobile ID matching services to conduct deterministic matching, the most accurate match process available. A mobile ID match functions in much the same way as a cookie match with the elimination of the middle step (appending a cookie to a profile once an action is taken). Unlike cookies, mobile IDs are persistent (they doesn’t change or expire with time), meaning you won’t see variance in the sizes of your audience pools and you can have 100% confidence in who you are reaching.
Similar to the mobile ID, direct matching is possible with those channels on which users are given a unique platform ID – think Facebook and Google. Also a deterministic matching approach the accuracy of this method is 100%.
Probabilistic matching, though less accurate than deterministic matching enables advertisers to increase scale while still maintaining a level of confidence that multiple devices belong to a single individual. Used in combination with deterministic approaches, this can be a very successful strategy. i360 has tested several different probabilistic providers to whom we can push any of our digital segments.
BRINGING DATA TO THE BIG SCREEN
Through an exclusive partnership with D2 Media Sales, the strategic relationship between DirectTV and Dish, i360 is able to identify households that meet your target criteria and serve ads uniquely to those households – no matter which stations or programs they are watching. With dozens of i360 custom segments pre-matched to more than 20 million DIRECTV and DISH homes, campaigns can now reach the largest addressable TV advertising platform in the nation. One-to-one television targeting combines the emotional impact of TV advertising with the precision and accuracy of direct mail marketing – resulting in the most cost-effective and high impact buying solution.
ATTENTION MEDIA PLANNERS
With the introduction of RABBIT EARS, i360 has made building smarter media plans easier than ever before. Now buyers can bring the same targeting used for phone, door, and mail programs to TV for a fully integrated approach! Armed with the knowledge of which dayparts, networks, and programs your target audience (swing voters, online shoppers, Obamacare undecided, etc.) is most likely to watch, you can not only increase the likelihood of reaching that audience but also find cost efficiencies, eliminate waste, and maximize reach.