Online Segments

From its database of over 250 million American voters and consumers, i360 offers advanced online segments, custom-tailored for the pro-free-market political and advocacy communities. The segments shown here are available separately or in any combination across all major ad networks and exchanges, allowing for the most accurate individual level cookie targeting on web, mobile and social platforms.

Registration & Partisanship

Registration Status

Registered Voters

REGISTERED_VOTER

Individuals who are registered to vote in the state in which they reside; Collected nationwide at the state and municipal level.

Newly Registered Voters

NEWLY_REGISTERED

Individuals who are newly registered voters in the state in which they live (registered in the last 2 years).

Unregistered / Voter Prospects

UNREGISTERED

Individuals who are US consumers, 18 years of age or older and NOT registered to vote.

Unregistered Conservative Prospects

UNREGISTERED_CONSERVATIVE

Individuals who are US consumers, 18 years of age or older, NOT registered to vote and are ranked high on the i360 National Partisan Model1 and therefore are likely to vote as Conservatives if registered.

Primary Voters

Primary Voters

PRIMARY_VOTERS

Individuals who have voted in one or more recent primary elections based on state and municipal voter history records collected nationwide.

Republican Primary Voters

GOP_PRIMARY_VOTERS

Individuals who are registered to vote and who have voted in one or more recent primary elections and are considered Republican / Conservative voters based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model1.

Democratic Primary Voters

DEM_PRIMARY_VOTERS

Individuals who are registered to vote and who have voted in one or more recent primary elections and are considered Democratic / Liberal voters based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model1.

Partisanship

Republican Voters

REPUBLICAN_VOTERS

Individuals who are considered Republican or Conservative based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model1.

Independent Voters

INDEPENDENT_VOTERS

Individuals who are considered Independent-leaning or “Swing” voters based on state registration, historical ID work and the i360 National Partisan Model1.

Democratic Voters

DEMOCRAT_VOTERS

Individuals who are considered Democratic or Liberal based on state party registration, partisan primary ballot voting, historical ID work and the i360 National Partisan Model1.

Swing Republican Voters

SWING_GOP_VOTERS

Individuals who are likely to be Swing Republican voters based on the i360 National Partisan Model1; These voters tend to lean toward Republican or Conservative issues and ideas, but not consistently and are therefore a key segment for persuasion.

Swing Democratic Voters

SWING_DEM_VOTERS

Individuals who are likely to be Swing Democratic voters based on the i360 National Partisan Model1; These voters tend to lean toward Democratic or Liberal issues and ideas, but not consistently and are therefore a key segment for persuasion.

Propensity to Vote

High Propensity Voters

HIGH_PROPENSITY_VOTERS

Voters who have a high-likelihood of voting in 2014; This segment consists of voters who score high on the i360 National Voter Propensity Model2.

Mid Propensity Voters

MID_PROPENSITY_VOTERS

Voters who have a medium-likelihood of voting in 2014; This segment consists of voters who fall in the middle ranges of the i360 National Voter Propensity Model2.

Low Propensity Voters

LOW_PROPENSITY_VOTERS

Voters who have a low-likelihood of voting in 2014; This segment consists of voters who score low on the i360 National Voter Propensity Model2.

2012 First Time Voters

2012_FIRST_TIME_VOTERS

Voters who voted for the first time in the 2012 General Election, with no prior vote history available; Voters are likely to have been newly registered.

2014 Likely General Voters

OFF_YEAR_VOTERS/h3>

Voters considered likely to turn out and vote in the 2014 election based on previous vote history as well as the i360 National Propensity Model2.

Early / Absentee Voters

EARLY_ABSENTEE_VOTERS

Voters who have previously cast ballots via absentee mail or early in person and therefor are likely to do so again in upcoming elections; Data is based on state and municipal voter history records collected nationwide as well as permanent absentee voting lists obtained at the state level and collected nationwide.

Presidential Year Only, General Voters

PRESIDENTIAL_YEAR_ONLY_VOTERS

Voters who turn out in presidential year elections but are unlikely to turn out and vote in 2014 based on previous vote history as well as the i360 National Propensity Model2.

Persuadability

Likely Undecided Voters Tier 1

Undecided_Middle

Individuals who are likely to be Undecided voters, based on the i360 National Undecided Model8; This modeled segment isolates those voters who are likely to not be committed to a specific category of candidate or issue are therefore a key segment for persuasion.

Likely Undecided Voters Tier 2 (GOP)

Undecided_GOP

Individuals who are likely to be Undecided voters, based on the i360 National Undecided Model8, but lean more toward Republican or Conservative candidates and issues; This modeled segment isolates those voters who are likely to not be committed to a specific category of candidate or issue are therefore a key segment for persuasion.

Likely Undecided Voters Tier 3 (Dem)

Undecided_Dem

Individuals who are likely to be Undecided voters, based on the i360 National Undecided Model8, but lean more toward Democratic candidates and issues; This modeled segment isolates those voters who are likely to not be committed to a specific category of candidate or issue are therefore a key segment for persuasion.

Non-Persuadable

Non_Persuadable

Individuals who are likely to be decided or committed voters to either Republican or Democratic candidates and issues, based on the i360 National Undecided Model8; Segment valuable for exclusion purposes.

Issue Segments

Social Issues

Likely Pro-Choice

PRO_CHOICE

Individuals who have a high-likelihood of being pro-choice; This segment consists of voters and consumers who score low on the i360 National Life Model5.

Likely Pro-Life

PRO_LIFE

Individuals who have a high-likelihood of being pro-life; This segment consists of voters and consumers who score high on the i360 National Life Model5.

Likely Supportive of Same Sex Marriage

PRO_MARRIAGE_SAMESEX

Individuals who have a high-likelihood of supporting same sex marriage; This segment consists of voters and consumers who score low on the i360 National Marriage Model6.

Likely Supportive of Traditional Marriage

PRO_MARRIAGE_TRADITIONAL

Individuals who have a high-likelihood of supporting traditional marriage; This segment consists of voters and consumers who score high on the i360 National Marriage Model6.

Economic Issues

Fiscally Conservative – Spending & Debt

FISCAL_CONSERVATIVE_SPEND

Individuals who have a high-likelihood of being fiscally conservative on the issues of spending and debt; This segment consists of voters and consumers who score high on the i360 National Spending Model4.

Fiscally Conservative – Tax

FISCAL_LIBERAL_SPEND

Individuals who have a high-likelihood of being fiscally liberal on the issues of spending and debt; This segment consists of voters and consumers who score low on the i360 National Spending Model4.

Fiscally Liberal – Tax

FISCAL_LIBERAL_TAX

Individuals who have a high-likelihood of being fiscally liberal on the issue of taxation; This segment consists of voters and consumers who score low on the i360 National Tax Model3.

2nd Amendment

Pro-2nd Amendment

PRO_2ND_AMENDMENT

Individuals who support 2nd Amendment rights. Segment is based on survey response data or purchase/subscription information indicating an affinity towards firearms and 2nd Amendment rights.

Obamacare

Oppose Obamacare

OPPOSE_OBAMACARE

Voters who likely oppose Obamacare or the Affordable Care Act based on the i360 National Healthcare Model7.

Support Obamacare

PRO_OBAMACARE

Individuals who score low on the i360 National Healthcare Model7 and are likely in favor and support Obamacare or the Affordable Care Act.

Undecided on Obamacare

SWING_OBAMACARE

Voters who fall in the mid-range of the i360 National Healthcare Model7 and are likely to be undecided or persuadable on issues related to Obamacare or the Affordable Care Act.

Demographic Segments

Standard Demographics

Age 18 to 29

AGE_18_TO_29

Individuals with ages between 18 and 29.

Age 30 to 44

AGE_30_TO_44

Individuals with ages between 30 and 44.

Age 45 to 54

AGE_45_TO_54

Individuals with ages between 45 and 54.

Age 55 to 64

AGE_55_TO_64

Individuals with ages between 55 and 64.

Age 65 and Above

AGE_65PLUS

Individuals with ages over 65.

Females

GENDER_FEMALE

Individuals who are female.

Males

GENDER_MALE

Individuals who are male.

Hispanics

HISPANICS

Individuals who are Hispanic in heritage, either reported directly or based on modeled data.

Hispanics – Spanish Speaking

HISPANICS_SPEAKING

Individuals who are likely to speak Spanish based on self-reporting and modeling.

Catholics

CATHOLIC

Individuals who are likely Catholic based on self-reporting and consumer modeling.

Jewish

JEWISH

Individuals who are likely Jewish based on self-reporting and consumer modeling.

Military Veterans

VETERAN_IN_HH

Individuals who live in households with a military veteran. Information is gathered based on survey response data, purchase information and publically available tax exemption data.

Voter Income

High Income / Wealth

HIGH_INCOME_WEALTH

Individuals with a family income of over $150,000 a year or having a net wealth of over $400,000 in assets.

Low Income / Wealth

LOW_INCOME_WEALTH

Individuals with a family income less than $60,000 a year or having a net wealth of less than $60,000 in assets.

Middle Income / Wealth

MID_INCOME_WEALTH

Individuals with a family income between $60,000 and $150,000 a year or having a net wealth of $60,000 to $400,000 in assets.

Home, Children and Marital Status

Home Owner

HOME_OWNER

Individuals who own the home they reside in.

Voters with Children

HAS_CHILDREN

Individuals who live in households with at least 1 child under the age of 18.

Likely Married

LIKELY_MARRIED

Individuals who are likely married.

Likely Single

LIKELY_SINGLE

Individuals who are likely single.

Giving and Investment

Political Donors

POLITICAL_DONOR

Individuals who have contributed to political causes or have expressed interest in contributing.

Charitable Giving

CHARITY_DONOR

Individuals that have donated to charitable causes.

Investors

INVESTORS

Individuals that invest in stocks, bonds or funds.

Interests

Sports Interest

SPORTS

Individuals interested in sports (baseball, basketball, tennis, football, hockey, etc.).

Gambling / Sweepstakes

GAMBLER

Individuals interested in gambling.

i360 NATIONAL MODELS

i360 National Partisan Model

The Partisan Model generates a score that measures the strength of an individual’s relative likelihood to ideologically align with one of the two major political parties. This score is a numerical value between 0 and 1, with values near 1 indicating strong association with the Republican Party and values closer to 0 indicating strong association with the Democratic Party. The Partisan Model score ranks individuals by calculated strength of association; it does NOT indicate a probability.

i360 National Propensity Model

The Propensity Model generates a score that measures the strength of an individual’s relative likelihood to turn out and vote in the 2014 general election. This score is a numerical value between 0 and 1, with values near 1 indicating strong likelihood to turn out and vote and values closer to 0 indicating low likelihood. The Propensity Model score ranks individuals by calculated strength of association; it does NOT indicate a probability.

i360 National Tax Model

The Tax Model generates a score that measures an individual’s relative likelihood to support tax decreases. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to support across the board tax decreases and values near 0 indicating weak predisposition. The Tax Model score ranks individuals by calculated strength in predisposition; it does NOT indicate a probability.

i360 National Spending Model

The Spending Model generates a score that measures an individual’s relative likelihood to support cuts in government spending. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to support across the board cuts in government spending and values near 0 indicating weak predisposition. The Spending Model score ranks individuals by calculated strength in predisposition; it does NOT indicate a probability.

i360 National Life Model

The Life Model generates a score that measures the strength of an individual’s relative likelihood to take a pro-life position. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to take a pro-life position and values near 0 indicating weak predisposition. The Life Model score ranks individuals by calculated strength in predisposition; it does NOT indicate a probability.

i360 National Marriage Model

The Marriage Model generates a score that measures the strength of an individual’s relative likelihood to support traditional marriage. The score is a numerical value between 0 and 1, with values near 1 indicating strong predisposition to supporting laws that preserve traditional marriage and values near 0 indicating weak predisposition. The Marriage Model score ranks individuals by calculated strength in predisposition; it does NOT indicate a probability.

i360 National Healthcare Model

The Healthcare Model generates a score that measures an individual’s relative likelihood to oppose the Affordable Care Act passed in 2010 and signed into law by President Obama.  This score is a numerical value between 0 and 1, with values near 1 indicating strong opposition to the law and values closer to 0 indicating strong support. The Healthcare Model score ranks individuals by calculated strength of association; it does NOT indicate a probability.

i360 National Undecided Model

The Undecided model attempts to categorize undecided voters who might likely be swayed to vote for a conservative or liberal candidate, if persuaded. This scale is based on people self-identifying themselves as “Undecided” when that choice is explicitly offered in a generic ballot poll for the 2014 congressional elections. Based on this classification, the model attempts to identify others with similar characteristics and those voters which are most similar are included in the undecided segment.